Sponsorship in the News

EMC Extends London Wasps Deal to 2012

RFU team London Wasps has extended its agreement with club title sponsor EMC Computer Systems UK Ltd., taking it through to the summer of 2012. EMC became Wasps’ title sponsor at the start of the 2009/10 season, signing the most lucrative...

Betdaq Signs Six-figure Deal with Kempton Park

Kempton Park Racecourse is marking a new six-figure partnership with Betdaq offering free admission to visitors every Wednesday in February. Ireland-based betting exchange Betdaq has agreed a year-long sponsorship deal to support midweek flat...

Bollinger Renews RFU Sponsorship

Bollinger Champagne has renewed its association with the Rugby Football Union (RFU) and England Rugby. The new six year deal ensures that Bollinger remains the official champagne of England Rugby until 2016, including the Rugby World Cup in...

Couchmans LLP Handles Haymarket London 2012 Deal

Specialist sports law practice Couchmans LLP acted for Haymarket Media Group in its deal with the London Organising Committee of the Olympic Games and Paralympic Games (‘LOCOG’) to become the official supplier of programmes for London 2012....

Merlin Secures EDF Energy For London Eye

Leading attractions operator Merlin Entertainments agreed last week a three year partnership for the London Eye with energy company, EDF Energy. The partnership will give EDF Energy, the UK’s largest producer of low-carbon electricity, naming...