Sponsorship in the News

Guinness Unveils 6 Nations Partnership

Guinness strengthened its relationship with rugby last week by becoming Official Beer Partner of the RBS 6 Nations. The brand is the 6 Nations’ first beer partner in its 100 year history. The signing follows Guinness’ successful partnership...

Emirates Takes its Superjumbo Into Super League

Rugby League celebrated another sponsorship success last week when Emirates was named as the Official Airline of the RFL, Super League and the England Rugby League team.

Paul Kimberley, the RFL’s Commercial Director, said: “The RFL is...

Think!Sponsorship Launches ‘Sponsorship’s New Dawn’ Programme

Think! Sponsorship’s 15th conference will be held at The Kia Oval on April 12th 2011 with a programme entitled ‘Sponsorship’s New Dawn’. The conference will address the significant shift in terms of investment patterns, activation strategies and...

Sponsorship Consulting seeks Senior Consultant

Sponsorship Consulting (www.sponsorshipconsulting.co.uk) is looking for a London-based Senior Consultant with experience in delivering consulting...

ESA Conducts Pan-Euro Beer Company Support and Sponsorship Survey

The brewing industry has long been a major sponsor of sport, the arts, culture, science and academia and social and community programmes. In a attempt to demonstrate and quantify the contribution that brewers across Europe make to the well-being...