Sponsorship in the News

Team 2012 and Visa Europe Partners With News International

Team 2012 Ltd and its presenting partner, Visa Europe, have partnered with the News International Group to help promote Team 2012 and encourage the British public to get behind and support more than 1,200 athletes from 47 Olympic and Paralympic...

Volvo Ocean Race Launches Race Academy

The Volvo Ocean Race has launched a youth initiative which will involve children in each of the host ports. The race will take over 14,000 children worldwide out on the water to “Try Sailing”. For the experienced young sailors of these countries...

Castrol Honda Returns to World Superbike Championship

The latest incarnation of an iconic team has returned to the World Superbike Championship following the launch of the new Castrol Honda team, with the global lubricants brand announcing title sponsorship of Honda’s superbike effort for the...

Tote Sponsors 2011 Midlands Grand National

THE 40th running of the Midlands Grand National at Uttoxeter Racecourse on Saturday , 19th March is to be sponsored by the Tote for the first time. The four-and-a-quarter mile marathon in which the horses complete three circuits of the Uttoxeter...

New Research Advances Science of Why Fans Are Fans

Sports and entertainment consulting firm Octagon has unveiled the newest iteration of its proprietary, research initiative Passion Drivers® 3.0., an interactive tool which aims to manage and measure sports and music sponsorships.

Simon...