Liberty Mutual Become Official Insurance Partner of Test Match Grounds

Essentially’s relationship with English cricket and the 9 Test Match Grounds has further with its announcement today that it has brokered a partnership between Liberty Mutual Insurance Europe Limited (LMIE) and the Test Match Grounds.

Liberty Mutual Insurance Group (LMI) has become the Official Insurance Partner of the Test Match Grounds for 2013 covering all domestic fixtures and international matches against Australia and New Zealand including the Investec Ashes.  As part of the deal, the LMI logo will adorn prominently at nine of the country’s most well-known cricket grounds – Edgbaston, Swalec Cardiff, Emirates International Cricket Ground Durham, Headingley, Lord’s, The Kia Oval, Emirates Old Trafford, Trent Bridge and The Ageas Bowl. 

In the UK, LMIE is a multi-line product insurer split between the London specialty market and commercial.   It has offices in Birmingham, Bristol, Cheltenham, Glasgow, Leeds, London and Manchester offering a wide range of mid-market Commercial products while its Specialty Division offers its products to the London market.

Sean Rocks, President and Managing Director of LMIE, said: “It’s great news for both us and our broker panel that we’ve been able to sign this sponsorship deal. While we are all big cricket fans and proud to support England, from a business perspective, having the Liberty brand highly visible at the country’s top cricket grounds and in television coverage will help raise our profile considerably in the UK.”