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Sponsorship in the News
Tennent's Lager Sponsors The Irish Cup
The Irish Cup, launched in 1881, Northern Ireland’s local football’s flagship knock-out competition, has a new backer - Tennent’s Lager. The agreement marks a further extension of the partnership between the Irish Football...
Arsenal Secures Tourism Partnership with New South Wales Government
Arsenal Football Club and the New South Wales (NSW) Government have announced a multi-year Tourism Partnership, which will culminate in Arsenal playing two pre-season matches against Sydney FC and Western Sydney Wanderers at ANZ Stadium in Sydney...
Canterbury Rugby Roadshow Completes Journey Across Britain
The Canterbury brand roadshow has completed its three month journey across the British Isles, engaging over 20,000 fans in rugby experiences during the build-up to and throughout Rugby World Cup 2015.
Starting in Exeter on August 6th and...
Adnams Signed As Official Beer Partner Of BNY Mellon Boat Race
The Boat Race Company Limited has secured a new partnership with UK brewer Adnams Southwold. Adnams will be Official Beer Partner of The BNY Mellon Boat Races for the next six years.
Andy Wood CEO at Adnams, said "Adnams is delighted to...
Fans Urged 'To Come Home For Football' This Christmas
Sky Sports Football League expert Ian Holloway is calling for fans to get behind their local clubs this Christmas as The Football League begin preparations for the start of the festive period during which 192 Football League games will be played...
