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Sponsorship in the News
All England Lawn Tennis Club Appoints IPG As Marketing Partner
The All England Lawn Tennis Club (AELTC) has announced the appointment of an integrated team of IPG agencies, led by McCann London, to help build and grow the brand of The Championships, Wimbledon, in key markets.
The IPG team...
Fuse Sport +Entertainment Secures Pepsico UEFA Partnership & Global Activation
Fuse Sport + Entertainment was appointed by PepsiCo, the multinational food and beverage corporation, at the end of last year, to activate the brand’s new sponsorship of the UEFA Champions League worldwide. The agency, part of Omnicom Media...
Evans Cycles Partners Prudential RideLondon
Prudential RideLondon has secured specialist bike shop Evans Cycles as its new official clothing and retail partner.
Developed by the Mayor of London and his agencies, Prudential RideLondon was first held in 2013 and more than 95,000...
Evans Cycles Partners Prudential RideLondon
Prudential RideLondon has secured specialist bike shop Evans Cycles as its new official clothing and retail partner.
Developed by the Mayor of London and his agencies, Prudential RideLondon was first held in 2013 and more than 95,000...
Date Set For Royal Bank of Canada V Series
Limelight Sports created inter-company team cycling challenge event, the Royal Bank of Canada V Series, will take place on September 15th this year in Canary Wharf.
Corporate teams, each made up of eight riders and representing different...
