SPONSORS
PARTNERS
Sponsorship in the News
Yorkshire Tea Extends Cricketing Partnership With ECB
ECB has renewed its partnership with Yorkshire Tea as the ‘Official Brew of England Cricket’ for a further three years.
The agreement, an extension of a previous three-year deal which began in 2013, will see Yorkshire Tea...
Synergy Wins Brief To Activate Canterbury’s Sponsorship Of British & Irish Lions
Canterbury has extended its relationship with sports marketing specialist Synergy to activate its partnership with the British & Irish Lions, a deal that sees Canterbury hold exclusive rights to manufacturing both the Lions match and training...
ECB Secures New Partnership With Greene King
The England and Wales Cricket Board (ECB) has signed Greene King IPA as become the Official Beer of England cricket in a new five-year sponsorship deal.
The Suffolk-based brewer has agreed a partnership with the ECB which will encompass...
MEC UK Launches Colgate Partnership With Britain’s Next Top Model
MEC UK has launched a partnership for Colgate with Britain’s Next Top Model, in a first-of-its-kind deal for the brand and A+E Networks’ channel Lifetime, which has exclusive UK TV rights to the new series. The partnership includes...
Synergy Launches Specialist Entertainment Division
Sports marketing agency Synergy has launched a new division specialising in creating entertainment strategies, partnerships and campaigns. The division will be led by entertainment specialist Arnon Woolfson, who will have a global remit and will...
