Tennent's Lager Sponsors The Irish Cup

The Irish Cup, launched in 1881, Northern Ireland’s local football’s flagship knock-out competition, has a new backer - Tennent’s Lager. The agreement marks a further extension of the partnership between the Irish Football Association and the Northern Ireland drinks company, Tennent’s NI.

Tennent’s Lager is already the Northern Ireland team’s official beer partner and recently secured a five-year contract to supply draught beers and ciders at the new National Football Stadium for Northern Ireland at Windsor Park.

The new official sponsor was formally introduced at the Round Five draw for what will now be known as the Tennent’s Irish Cup.  Brian Beattie, Marketing Director at Tennent’s NI, said: “This new five-year partnership reinforces our brand’s commitment to football - and its many fans - at both local and international level.

“It’s a refreshing and exciting opportunity for Tennent’s Lager to engage with the sport right across Northern Ireland and show our long-standing and loyal consumers that we share their passion.  Football is, famously, one of the most sociable of team sports so it’s a natural link for Tennent’s Lager which has always been at the heart of sporting and community sociability in Northern Ireland.”