Evans Cycles Partners Prudential RideLondon

Prudential RideLondon has secured specialist bike shop Evans Cycles as its new official clothing and retail partner.

Developed by the Mayor of London and his agencies, Prudential RideLondon was first held in 2013 and more than 95,000 riders participated in the 2015 event. 

Nick Wilkinson, Evans Cycles CEO, said: “Cycling has enjoyed a real surge in popularity over the last few years and we’re very excited to be partnering with Prudential RideLondon. The event has captured the imagination of all types of cyclists and we share Prudential RideLondon’s aim of inspiring everyone to experience the fun and freedom of riding. We are committed to growing the future of cycling and this announcement follows the launch of our four year partnership with British Cycling’s Go-Ride programme where together we will deliver over two million opportunities for young people to get into cycling by 2020.”

Evans Cycles is working with one of its clothing brands, Endura, to design and produce the official clothing for the 2016 event. 

Hugh Brasher, Event Director for Prudential RideLondon, said: “Evans Cycles is the perfect partner for Prudential RideLondon with its network of stores nationwide and extensive range of services and support. We look forward to working with Evans Cycles to make the world’s greatest festival of cycling even bigger and better.”

Support from Evans Cycles will include in-store advice evenings and maintenance classes, training rides at the Evans Cycles RIDE IT sportive series and on-the-ride mechanical support.

The fourth edition of Prudential RideLondon will take place over the weekend of Saturday 30 July and Sunday 31 July 2016, culminating with the Prudential RideLondon-Surrey Classic which will see the world’s best pro cyclists battle it out in Britain’s greatest one-day bike race.