Sponsorship in the News

Surge In Football Shirt Sponsorship Revenue Repucom Reports

The amount of money spent on shirt sponsorship of Europe’s top six football leagues has grown by 13% on last season, Repucom’s European Football Jersey Report 2015/2016 indicates.

The report which takes into account the...

The Danish Football Association (DBU) Appoints Two Circles

The Danish Football Association (DBU) has appointed Two Circles, the data-driven sports agency, to help it develop a better understanding of Danish football fans and grassroots players.

The relationship will help DBU place insight at the...

SMG Insight Boosts Leadership Team With Appointment Of Charlie Dundas

SMG Insight, the sports and sponsorship specialist arm of YouGov, has appointed Charlie Dundas, former Business Director at GMR Marketing and Managing Director at Repucom UK, as Commercial Director.

Dundas’s appointment reflects SMG...

CSM Sport & Entertainment Appointed By LaLiga To Manage Global Sponsorship Rights

CSM has secured a significant new partnership with LaLiga, Spain’s premier football league. With this appointment, CSM will work with LaLiga to represent their commercial and sponsorship rights globally on an exclusive basis, as well as...

Trek-Segafredo Race Team Partners With CA Technologies

Octagon client CA Technologies has signed a global, multi-year partnership with Trek’s professional racing team, Trek-Segafredo, launching with the 2016 Tour of Flanders race. CA Agile Management technology will help the team better...