CSM Sport & Entertainment Appointed By LaLiga To Manage Global Sponsorship Rights

CSM has secured a significant new partnership with LaLiga, Spain’s premier football league. With this appointment, CSM will work with LaLiga to represent their commercial and sponsorship rights globally on an exclusive basis, as well as support LaLiga’s global strategic marketing activities.

LaLiga is one of the world’s leading football leagues and the home to some of the most successful clubs such as Real Madrid CF and FC Barcelona.  With  global reach, LaLiga is watched by over 2.1 billion fans in over 180 countries.

CSM will look to support LaLiga’s commercial growth and global marketing team, securing long-term partners across a new centralised commercial concept.

Javier Tebas, President of LaLiga, said: “These are very exciting times for us at LaLiga and we are thrilled to be working alongside the CSM team. As the best league in the world, with the best teams and players, we strive to attract and work with truly world-class partners. We believe that CSM will be an extremely valuable partner in helping us achieve this vision.’

Zak Brown, Group CEO of CSM, commented: “As the appeal and strength of Spanish football grows exponentially across the globe, LaLiga is an extremely exciting opportunity for global businesses who want to engage audiences through the power of football.”