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Sponsorship in the News
Adnams Presents Best British Rider Jersey At Aviva Women's Tour
Suffolk based brewer Adnams is to present the Best British Rider Jersey at this summer's Aviva Women's Tour, which begins in its home town of Southwold on Wednesday 15 June.
The jersey, which in the past two editions of the race has been...
Häagen-Dazs and Nature Valley Sign As Official Partners Of British Tennis
The Lawn Tennis Association) has secured a partnership with two General Mills brands, Häagen-Dazs and Nature Valley cereal bars. The two year partnership will see on-pack promotions and a presence at the series of British grass court...
Arsenal And Betfair Renew Partnership
Arsenal and Betfair have renewed and expanded their partnership until 2019. The new deal sees Betfair become the club’s official betting partner in the UK, Europe, South and Central America.
The expanded partnership gives Betfair...
DANSE And psLIVE Join Forces And Rebrand As MKTG UK
Experiential agency psLIVE and partnership and sponsorship marketing agency Dentsu Aegis Network Sports & Entertainment (DANSE) have joined forces and rebranded as MKTG UK. This follows the 2014 Dentsu Aegis Network acquisition of US-based...
Manchester Airports Group Appoints PHAR
Manchester Airports Group (MAG) has appointed PHAR as its first-ever specialist sponsorship agency. For an initial five-year term, PHAR aims to develop a range of brand partnership opportunities across MAG’s four airports – Manchester...
