SMG Insight Boosts Leadership Team With Appointment Of Charlie Dundas

SMG Insight, the sports and sponsorship specialist arm of YouGov, has appointed Charlie Dundas, former Business Director at GMR Marketing and Managing Director at Repucom UK, as Commercial Director.

Dundas’s appointment reflects SMG Insight’s continued expansion as it sharpens its range of media and consumer solutions and broadens its client portfolio which currently includes The FA, ATP, ICC, WTA, Formula E, Rolex, RBS and NASCAR, amongst other global rights holders and brands.

As Commercial Director, Dundas is the fourth senior figure to join SMG Insight’s leadership team in the last six months, following the appointment of two Senior Vice Presidents and UK Director for Growth & Strategy in 2015.

Managing Director and Founder of SMG Insight, Frank Saez, commented,“Charlie’s arrival is part of an exciting growth phase for SMG Insight as we continue to expand internationally. His appointment complements other senior hires over the past year and his diverse expertise, knowledge and experience in the sports and sponsorship industry will be invaluable to our growing roster of global clients.”

With over 15 years’ experience in the sports and sponsorship field, Dundas’ most recent role was as Business Development Director at GMR Marketing, where he secured new clients such as Infosys and the Longines Athina Onassis Horse Show. Prior to that he was Managing Director at Repucom UK, where he successfully retained the agency’s largest account, The Premier League.

Dundas also spent more than 10 years with MediaCom, leading a range of sponsorship activation campaigns including Snickers, Nokia and Dell, as well as previously being responsible for perimeter advertising sales at Sports and Outdoor Media.

SMG Insight is a sponsor of the UK Sponsorship Awards 2017.  See http://www.smg-insight.com/