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Sponsorship in the News
Tag Heuer Keeps Time For LaLiga
Swiss watchmaker TAG Heuer is the new Official Timekeeper and sponsor of LaLiga.
The agreement means Tag Heuer is now the Official Timekeeper of LaLiga, the Premier League and the Bundesliga. TAG Heuer’s timekeeping systems, which...
ParalympicsGB Unveils ASOS Formal Wear For Rio 2016
Online fashion site ASOS has partnered with the British Paralympic Association (BPA) to design formal and ceremony wear for ParalympicsGB, creating a ‘capsule collection’ for the team to wear as the curtain rises on the Rio 2016...
PSG Communications Bought By Teneo
Global CEO advisory firm Teneo has acquired PSG Communications, a communications and sports advisory practice based in Dublin, Ireland.
PSG was founded in 2014 following a merger between leading Irish PR firms Pembroke Communications...
Great Run Company To Manage Marathon and Walks At London 2017
All non-track events at London 2017’s IAAF World Championships will be managed by The Great Run Company following an open tender process. The events include the men’s and women’s marathons and the 50k and 20k walks.
...Tour Of Britain Signs Alpecin
Alpecin, sponsor of Germany's only World Tour team Giant Alpecin, has become an Official Partner of the Tour of Britain, the UK's biggest professional cycle race.
The caffeine-shampoo manufacturer is the latest international brand to...
