Tag Heuer Keeps Time For LaLiga

Swiss watchmaker TAG Heuer is the new Official Timekeeper and sponsor of LaLiga.

The agreement means Tag Heuer is now the Official Timekeeper of LaLiga, the Premier League and the Bundesliga. TAG Heuer’s timekeeping systems, which have a long-standing history in sport, will be used by LaLiga match officials throughout the new season.

Commenting on the deal, Blanca Panzano, TAG Heuer Spain General Manager, said: “We are proud to announce this association, which completes Tag Heuer’s association with the best football leagues in the world. As official timekeepers of the Bundesliga and the Premier League, the association with LaLiga, one of the largest institutions in the football world, takes our #DontCrackUnderPressure campaign another step forward, and we believe this also defines the spirit of LaLiga.”