ParalympicsGB Unveils ASOS Formal Wear For Rio 2016

Online fashion site ASOS has partnered with the British Paralympic Association (BPA) to design formal and ceremony wear for ParalympicsGB, creating a ‘capsule collection’ for the team to wear as the curtain rises on the Rio 2016 Paralympic Games.

The athletes wore the ASOS formal wear for the first time on July 16th at the ParalympicsGB Team Launch celebration in London.

ASOS designs will be worn by over 250 selected athletes, plus support staff, on official ParalympicsGB business. This includes high profile formal team appearances, such as Team Launch, in addition to the Opening and Closing Ceremonies of the Rio 2016 Paralympic Games.

The Opening & Closing Ceremony wear will be unveiled at the Games in Rio.

The Team Launch event was supported by long-term partner of the British Paralympic Association, Deloitte.