How likely are sports fans to buy from sponsors?

According to YouGov, Britain’s basketball fans are most likely to say they will buy from sports sponsors in order to support their team (51%). Three in ten fans of American football (29%) and boxing (29%) also agree with the statement, as do just under a quarter of football fans (23%). The share drops lower among fans of sports such as tennis (20%), cricket (20%), rugby union (18%) and motorsports (18%).