Sponsorship in the News

Sainsbury’s Commits To ParalympicsGB Through To Tokyo 2020

Sainsbury’s has renewed its partnership with the British Paralympic Association (BPA) for the next four years, including both the PyeongChang 2018 and Tokyo 2020 Games.

As the first Paralympic-only sponsor of the London 2012 Games,...

RFL Sponsor Dacia Extends Sponsorship to Wheelchair Rugby League

Dacia has extended its partnership with Rugby Football League to become principal supporting partner of England Wheelchair Rugby League. The new agreement sees the car brand appearing on the team shirts for the 2017 Wheelchair Rugby League World...

Limelight Sports Appoints James Robinson

James Robinson has joined the management board of Limelight Sports as Group Commercial Director. He has over 23 years experience in the participation sports sector and has headed up organisations in both the rights holder and agency sectors and...

FatFace Sponsors Hampshire Cricket's Family Festival

Hampshire Cricket has agreed a new multi-level partnership with fashion designer FatFace and the FatFace Foundation. The clothing and accessories brand becomes the sponsor of Hampshire’s NatWest T20 Blast fixture at the Ageas Bowl on Sunday...

Land Rover Expands Equestrian Support With New Event Rider Masters Partnership

Land Rover will be Official Vehicle Partner of the Event Rider Masters (ERM), which heads to France for the first time this weekend (15/16 July) for the fourth leg of the 2017 series at Haras de Jardy, near Paris. The all-terrain vehicle...