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Sponsorship in the News
Scottish Building Society steps up to be Edinburgh Rugby’s Main Club Partner
Scottish Building Society, the world’s oldest building society, has signed as Edinburgh Rugby’s Main Club Partner in a deal that will last for the next four seasons. The partnership is the biggest agreement of its kind in the history...
Budweiser Brewing Group UK&I announces five-year extension of contract with AEG as Official Beer Partner of The O2 arena
Budweiser Brewing Group UK&I, has agreed a five-year extension from 1 January 2022 of its long-term partnership with AEG as the Official Beer Partner of The O2 arena and Indigo at The O2 in London. The deal, brokered by AEG...
The Hundred breaks records and reaches new audiences
Cricket's new competition The Hundred has entertained millions of new and existing cricket fans – with a total of 16.1m people watching some of the action on TV.
A sell-out crowd at Lord’s this weekend saw Oval Invincibles...
Liverpool FC signs ThinkMarkets as Official Global Trading Partner
Liverpool FC has signed global online trading broker ThinkMarkets as its new Official Global Trading Partner. With offices in London, Melbourne, Dubai, and Tokyo, along with hubs in the Asia-Pacific region, Europe and South Africa, ThinkMarkets...
Lucozade Sport partners Norwich City Football Club
Norwich City Football Club has secured a new partnership with Lucozade Sport which will see the first-team, women and academy sides supported by the sports drink.
Sam Jeffery, interim commercial director at Norwich City Football Club said...
