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Sponsorship in the News
Telefonica Takes To The Waves In Volvo Ocean Race
Telefónica is back for the third consecutive edition to take part in the Volvo Ocean Race. The company will do so with a boat called ‘Telefónica’ which is currently under construction.
Team Telefónica’s presence in the Volvo Ocean...
HERO Appoints WSM To Build Brand
Specialist sports marketing agency, WSM, has been appointed by The Historic Endurance Rallying Organisation (HERO) to help build their brand across a campaign of both PR and digital activity.
HERO is a classic car endurance rallying club...
ESA Insights Forum: Post-Olympics Impact On UK Marketplace
While Olympic sponsors, and their agencies, are busy working to maximise their investments, many important issues are being debated in the industry at large relating to the impact of the London 2012 Games on the sponsorship industry as a whole....
Icon joins Chime Communications
Event branding and production specialists Icon is to become part of the Sports Marketing division of the global PR, advertising and marketing group Chime Communications. The acquisition comes two and a half years after Icon’s MBO from the CSS...
IG Markets Signs As Title Sponsor of London Nocturne
The London Nocturne, the elite, night time inner city cycling event, has signed a new three year title partnership with IG Markets, a world leader in the provision of Contracts for Difference and part of IG Group.
The sponsorship extends...
