Icon joins Chime Communications

Event branding and production specialists Icon is  to become part of the Sports Marketing division of the global PR, advertising and marketing group Chime Communications. The acquisition comes two and a half years after Icon’s MBO from the CSS Stellar organisation,since which it has expanded  growing sales from £11.6 million (2008) to £18.6 million (2010) primarily through organic growth augmented by the acquisition of event production agency MEI. Since the year end Icon has also acquired the overlay specialist SLS Group.

Chime is the holding company for the international public relations group, Bell Pottinger; one of the fastest growing advertising and marketing services groups, which includes VCCP and Teamspirit; a global sports marketing group, which include Fast Track and Essentially; and a market leading research and engagement group, which includes Opinion Leader Research and Facts International Chime is made up of four divisions, 50 agencies and over 1,200 people, with offices in the UK, Germany, Spain, Czech Republic, USA, Dubai, Abu Dhabi, Bahrain, Qatar, South Africa, Singapore, Hong Kong, Australia and New Zealand.
John Francis, Icon MD, commenting on the deal, said: “This is an exciting prospect for Icon and one which will have significant benefits for both our employees and clients alike. Chime’s overseas operations will help to strengthen and augment our capabilities outside of the UK, enabling us to provide an even better global service to our existing and future international clientele.
“Additionally the backing of a PLC of Chime’s stature will give Icon additional financial stability and the opportunity to progress our plans for investment into improved technology and resources, resulting in greater capacity and diversity.”