ESA Insights Forum: Post-Olympics Impact On UK Marketplace

While Olympic sponsors, and their agencies, are busy working to maximise their investments, many important issues are being debated in the industry at large relating to the impact of the London 2012 Games on the sponsorship industry as a whole.
 
The questions abound and the ESA Insights Forum being held in London on the 5th May (morning) is timed to address these key concerns:
 
• For sponsorship practitioners: will our industry suffer a fall in demand come 2013? What evidence is there that the sponsorship market will sustain its position when the Games leave town?
 
• For sponsorship agencies: what are the opportunities and perils of becoming a global agency on the back of success in 2012
 
• For sponsors: what will our legacy entail, and what staffing levels and skills will we need to deliver it?
 
• For management: how do we manage and motivate a workforce that wants to watch the Games throughout next summer?
 
• And for those directly involved: will there be too much talent on the market post the Games? What will all of our retiring athletes and LOCOG employees do with themselves? How will we cope if we end up with too many people?
 
The ESA Insights Forum, part of the European Sponsorship Association’s successful Knowledge programme, is aimed at everyone working in the industry and has an impressive line-up of experts to cover these issues:
 
• Marzena Bogdanowicz, of b-focused, has vast knowledge, having experienced a multitude of Olympic Games in her time at the British Olympic Association (BOA) and the legacy impact those have had on the local markets both before and after the flame.
 
• Rob Clarke, Head of HR at LOCOG will share how the organisation intends to manage its own staffing before and after the Games
 
• Amanda Fone, f1 recruitment, has helped both sponsors and agencies and LOCOG recruit for the Olympic Games and has her finger on the pulse of how talent in the industry will evolve to 2012 and beyond
 
• Sally Hancock of Lloyds Banking Group, the first national company to sign up as a Tier 1 partner, will share how her organisation is managing the process of building up a talented team to deliver both the Games themselves and Lloyds legacy contribution
 
• Fredda Hurwitz of Havas Sports & Entertainment has Olympic Games’ experience from the agency side. Her remit is now a global one with a desire to take the agency’s experience gained to Rio 2016 and beyond 
 
• Sarah Winckless, BOA Athletes Commission is involved in preparing the athletes for the Games and proactively managing the athletes transition afterwards – many of whom will be actively looking for regular roles in our industry
 
The forum will be chaired by Matt Rogan, ESA Chair of the Education group. Matt is a Director of Lane4, a learning and development consultancy which is heavily involved with developing employee engagement programmes for Olympic and Paralympic Games sponsors. Matt is the co-author of Britain and the Olympic Games: Past Present Legacy which looks in detail at the commercial impact of London 2012 on the nation.
 
The ESA Forum opens with refreshments and registration from 8.30am and the session starts at 9am, closing at 11.30am. The event is being held at the offices of MediaCom, 124 Theobalds Road, London WC1X 8RX.
 
The ESA member rate is £100 and the non-member rate is £175 (plus VAT). To reserve a place or to find out more about the 2011 ESA Knowledge programme, contact the ESA Office – esaoffice@sponsorship.org or visit http://www.sponsorship.org/content/knowledge.asp