Sponsorship in the News

Significant Polarisation in Sponsorship For Sports Federations

International sports federations receive more than US$2 billion per year in sponsorship according to the latest research from Sponsorship Today.

The monthly report series analysed more than 400 deals from 52 international sports...

Viking River Cruises Sponsors ITV1's Mystery Drama Package

Viking River Cruises will be the new sponsor of ITV1’s Mystery Drama package.  The integrated sponsorship package includes broadcast, online and mobile, and was negotiated by ITV Commercial and SPP Media on behalf of Viking...

SPORT+MARKT And IFM Sports Rename Under REPUCOM Brand

SPORT+MARKT AG and IFM Sports GmbH will be renamed as REPUCOM in the first half of 2013.All three companies are part of the RSMG Insights holding group which is to unite its sports marketing research businesses under one global brand. As...

William Hill Agrees Three-Year Renewal For Winter Festival

William Hill has signed a new three-year deal with Kempton Park, securing William Hill as the headline sponsor of the Winter Festival until 2015. The agreement will see William Hill’s sponsorship of one of the highlight’s of...

Former ICC Head Of Legal Joins The Sports Consultancy

The Sports Consultancy has recruited David Becker and his clients to accelerate the company’s fast growing, innovative legal consultancy services division.

David was previously Head of Legal at the International Cricket...