Viking River Cruises Sponsors ITV1's Mystery Drama Package

Viking River Cruises will be the new sponsor of ITV1’s Mystery Drama package.  The integrated sponsorship package includes broadcast, online and mobile, and was negotiated by ITV Commercial and SPP Media on behalf of Viking River Cruises. The sponsorship kicks off on 1st January 2013 and the idents have been created by Addiction.

The package includes an array of programmes including familiar faces such as Marple and northern based crime drama Scott & Bailey, which last series averaged 6.9 million viewers and 24% share of the audience. New formats will also be included in the package including the upcoming series Broadchurch starring David Tennant, Olivia Colman and Vicky McClure, and a full series of the popular Endeavour of which the one-off episode averaged 8.2 million viewers and a 30% share of the audience earlier this year.

Kate Glover, Account Sales Manager at ITV said: “Following the success of Viking River Cruises sponsorship on ITV3, we are delighted to have them on board for ITV1’s Mystery Drama package. We look forward to working with them to build upon their established presence across ITV’s platforms and bring the brand to a wider audience.”