SPORT+MARKT And IFM Sports Rename Under REPUCOM Brand

SPORT+MARKT AG and IFM Sports GmbH will be renamed as REPUCOM in the first half of 2013.All three companies are part of the RSMG Insights holding group which is to unite its sports marketing research businesses under one global brand. As part of this process, IFM Sports and SPORT+MARKT’s offices in Germany, the UK, the Netherlands, France, Spain, Italy and Belgium will operate as REPUCOM. 

“For both our clients and our employees, this decision was the next logical and sensible step,” Marcel Cordes, President Europe of RSMG Insights, said. “It is in line with our objective of offering our clients truly global solutions and products combined with local market expertise and insight. A unified presence as REPUCOM will help us truly live up to our reputation as market and thought leaders in our industry.”

In November 2010, REPUCOM and SPORT+MARKT merged under the umbrella of the newly-formed RSMG Insights group. Following an acquisition in early 2012, IFM Group also joined RSMG Insights.