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Sponsorship in the News
Scottish Rugby Agrees Three-Year Strategic Partnership with Lucozade Sport Brand
Scottish Rugby (SRU) has signed a sponsorship deal with sports drink brands, Lucozade Sport. The agreement will run until 2016 and sees the Lucozade Sport brand partner with Scotland’s elite rugby squads as Official Sports Drink of Scottish...
32Red Sponsors New Series Of The Paul O'Grady Show On ITV
32Red’s bingo brand 32Red Bingo is sponsoring the new series of The Paul O ' Grady Show on ITV.
Mark Quayle, Head of Marketing for 32Red, said: "It's a fantastic fit for bingo with the...
ESA Unveils 2012 Figures For European Sponsorship Market
The European sponsorship industry in 2012 was worth €25.9 billion, a small drop of 2.2% on the 2011 total of €26. billion according to recently released figures from the European Sponsorship Association (ESA).
The...
Royal London Becomes ECB’s Game-Wide One-Day Cricket Title Sponsor
The England and Wales Cricket Board (ECB) has secured mutual life and pensions company Royal London as headline sponsor of one-day cricket at international, county and recreational levels from 2014.
Royal London has six million...
Land Rover To Sponsor Alltech FEI Equestrian Games 2014
Land Rover has signed as an Official Sponsor of the Alltech FEI World Equestrian Games 2014 in Normandy. Land Rover’s agreement to support the event as its exclusive car partner builds on its long-established involvement in...
