Scottish Rugby Agrees Three-Year Strategic Partnership with Lucozade Sport Brand

Scottish Rugby (SRU) has signed a sponsorship deal with sports drink brands, Lucozade Sport. The agreement will run until 2016 and sees the Lucozade Sport brand partner with Scotland’s elite rugby squads as Official Sports Drink of Scottish Rugby including the Senior, Sevens, Women’s and age-group squads, as well as pro-clubs sides, Glasgow Warriors and Edinburgh Rugby.

Alongside elite rugby, the brand is committed to supporting adult rugby outside of the professional game. It will be launching the partnership with the Earn the Shirt campaign, which aims to reward the best amateur players from across Scotland with tickets to see the national team play at Murrayfield.

James Young, Sponsorship Activation and Partnerships Manager for the Lucozade Sport brand commented; “We are delighted to announce the beginning of an exciting partnership with the SRU at what is a promising time for Scottish rugby. The Team at Lucozade Sport are confident that our expertise in the science of hydration will help the team maximise its potential, starting with the upcoming autumn internationals.”