Sponsorship in the News

Land Rover Sponsors HITZ Social Change Programme

Land Rover has agreed a new partnership with HITZ, an award winning social change programme delivered by Premiership Rugby and its associated clubs. The partnership builds on Land Rover’s existing work with Premiership Rugby which includes...

Elite Cycling Race, The Women's Tour Seeks Sponsorship

The Women’s Tour,  the world’s first ever women’s elite cycling race to provide female athletes with total parity (in prize money, TV coverage and back-up) with the major men’s events taking place in May 2014,...

Hatch Nets Thomson Sport World Cup Brief

Sport PR specialist, Hatch Communications, has been appointed by Thomson Sport, the official England fans tour operator, to raise awareness and increase sales of their official 2014 FIFA World Cup packages.

Hatch will work with the leading...

Global Cricket Sponsorship Spend Hits US$405 Million

Global cricket sponsorship is now worth US$405 million a year according to a new report from Sponsorship Today. The research, which analysed data from 788 deals from all of the major cricket playing nations, found that India accounted for US$165m...

Fabrice Muamba Launches New Barclays Merit Award

Barclays, title sponsor of the Barclays Premier League, has teamed up with former player Fabrice Muamba to launch a new Barclays Merit Award. The new award will identify landmark career milestones, outstanding sportsmanship and the exceptional...