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Sponsorship in the News
Guinness Announces New Partnership With Aintree For 2014 Grand National
Diageo brand Guinness is strengthening its association with British horse racing by becoming an Official Partner of Aintree for the 2014 Grand National. The new partnership is the latest addition to the brand’s stable...
Octopus Investments Appoints Generate
Retail fund management company, Octopus Investments, has appointed sport and entertainment agency Generate to deliver its 2014 sponsorship, PR & digital activation within T20 cricket. The brand’s cricket sponsorship portfolio includes...
FIA World Rallycross Signs Cooper Tire Europe
Cooper Tire Europe has agreed a multi-year deal to become sole tyre supplier to the all-new FIA World Rallycross Championship presented by Monster Energy, beginning this season.
The agreement will see Cooper take on exclusive tyre supply...
Limelight Sports Strengthens Business Development Team
Global engagement agency, Limelight Sports, has appointed Mike Jones as Head of Business Development. Jones has spent 16 years working in Formula 1 and top level motor sport, holding positions including Sponsorship Director, Eurosport Events and...
BT Sponsors Inaugural Rock ‘n’ Roll Liverpool Marathon And Half Marathon
BT has announced its title sponsorship of a brand new mass participation running event, the Rock ‘n’ Roll Liverpool Marathon & 1/2 Marathon, staged by Competitor Group Inc.
The inaugural event, a celebration of Liverpool...
