Sponsorship in the News

Havas Sports & Entertainment Appoints Tove Okunniwa As CEO of UK Agency

Havas Sports & Entertainment (HS&E), the brand engagement network of the Havas Group, has appointed Tove Okunniwa as the new CEO of Havas Sports & Entertainment UK.

A creative and experienced marketing and sponsorship...

Slingshot Sponsorship Appoints Alex Howells To Launch Sport Division

Alex Howells will be joining the London office of Slingshot Sponsorship as an account director to head up the agency’s new sport division, as it seeks to drive its ‘creative commercialisation’ concept to rights-owners...

Guinness Renews Premiership Rugby Sponsorship

Guinness is continuing its commitment to the 12 Aviva Premiership Rugby clubs for the 2014/15 season. The beer brand which has a rich heritage in English domestic rugby, will continue as the Official Beer and Official Responsible...

MediaCom Sport Launches Connected Sponsorship

MediaCom Sport has launched Connected Sponsorship, a new suite of proprietary strategy and evaluation tools, for local and global brands investing in or considering sponsorship.

The four tools ensure that all sponsorship...

Sheffield United And Saudi Brand MBUZZ Sign Landmark Deal

Sheffield United has a new sponsor - MBUZZ,  the Saudi technology, media and telecoms group. 

The deal was brokered by sports marketing group Sports Revolution. This is one of the first deals brokered by the newly formed Sports...