PACL Launches MARGINS™ Audit Process.

PACL, the recently launched consultancy focussed on optimising performance and value of marketing partnership activities, has created a new audit product -  MARGINS™. Built on validated insight into how and why sponsorship and other marketing partnership activities communicate, gained from evaluating the performance of activities over 20 years, a MARGINS™ audit interrogates six aspects common to all marketing partnership activities. 

Outputs from a MARGINS™ audit include specific recommendations which should improve the performance of an activity. The audit process can be completed pre, during or post an activity and will help brands make informed planning, investment, execution and management decisions. 

Ian Thompson, managing director of PACL said, “I genuinely believe that the MARGINS™ audit process provides a significant step forward in the management and accountability of these types of activity.”