Sponsorship in the News

21Bet Sponsors World Championship Boxing Contender Charlie Edwards

Online bookmaker 21Bet has confirmed its second major partnership deal in a month by announcing its official sponsorship of IBF flyweight world title contender Charlie Edwards.

Edwards, 23, who turned professional 18 months ago, won the...

Arsenal Agree Beer Partnership Deal In Nigeria

Arsenal Football Club has signed Star Lager Beer as its official beer partner in Nigeria. As a result of the partnership, Star Lager Beer’s customers and Arsenal fans in Nigeria will be offered a range of club-related benefits, including...

CSM and USA Rugby Join Forces

Sport and entertainment specialists, CSM Sport & Entertainment has agreed a new partnership with USA Rugby to help accelerate the growth of rugby in the US.   Under the partnership, CSM has become a minority shareholder and the exclusive...

Wasps Academy Sign New Partnership With iGO OVC® Vision

Wasps Academy has agreed a new partnership with iGO OVC® vision, an optical treatment to correct short-sightedness, for the coming season. A trial of the treatment by Wasps’ first team fullback Rob Miller and Ian Taplin, Wasps’...

EY Signs Up To The Lions

Global business consulting firm EY has signed as Principal Partner of the British & Irish Lions for the 2017 Tour to New Zealand. EY will bring its digital and analytical expertise to The Lions to help bring the Tour and to life for rugby...