Sponsorship in the News

CSM S&E Appoints McQueen As President CSM North America

CSM Sport & Entertainment has appointed sports marketing executive Rob McQueen as President, CSM North America, bolstering its senior leadership structure for the region.

Rob will be responsible for building and leading CSM’s...

School Groups Offered Previews To Goldman Sachs Sponsored Pablo Picasso Exhibition at National Portrait Gallery

Pupils from six schools across London will be given an exclusive free preview to a major exhibition of portraits by Pablo Picasso before it opens to the public at the National Portrait Gallery next week.  The Schools Preview of Picasso...

Octagon Rolls Out New Brand Identity

Global sports and entertainment agency Octagon, part of the Interpublic Group, has rolled out its new brand identity.  According to its chairman and CEO Rick Dudley: “Our new branding is a reflection of who we are today, and where we...

Lay’s Calls For Fans To Cheer For Their Favourite During UEFA Champions League

As the UEFA Champions League kicks off, PepsiCo’s crisp brand Lay’s is launching a 360 degree marketing campaign to engage fans across Europe and encourage customers to show support by cheering for their favourite team. The campaign...

Zak Brown Steps Down As CEO From CSM Sport & Entertainment, Continues With JMI

Zak Brown will step down as Group CEO, CSM Sport & Entertainment, at the end of the year. Chris Satterthwaite, CEO of Chime Communications, will join the CSM leadership team through to the end of the year.

During his term as CEO...