Sponsorship in the News

Ipsos Connect UK And PACL Create New Marketing Partnership Evaluation Service

Ipsos Connect UK and Partnership Audits & Consulting (PACL) have joined forces to provide evaluation services for brands involved in sponsorship or marketing partnership activities. The collaboration brings together Ipsos’ expertise in...

Mitsubishi Signs Performance Partner Deal With England Rugby

Mitsubishi Motors in the UK has been unveiled as the Official Performance Partner to England Rugby. This partnership will support the game from grassroots level all the way up to the elite squad, building towards the 2019 Rugby World Cup.

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Limelight Sports Group Welcomes DCT Ventures Investment

Global participation sport agency, Limelight Sports Group has received an investment boost from one of the UK’s leading media groups, DCT Ventures,  the investment arm of media owner DC Thomson. In recent years the company has expanded...

SAP Becomes Technology Sponsor Of Event Rider Masters

SAP has signed as Official Technology Sponsor of the recently created ‘Event Rider Masters(ERM)series. Sanctioned by the International Equestrian Federation (FEI), the Event Rider Masters series is a new format with the goal of showcasing...

ECB's Kit Deal With Adidas Concludes March 2017

The England and Wales Cricket Board’s relationship with adidas as Official Kit Supplier to the England teams will conclude at the end of the current agreement in March 2017.

adidas became the ECB's Official Kit Supplier in 2008,...