EY Signs Up To The Lions

Global business consulting firm EY has signed as Principal Partner of the British & Irish Lions for the 2017 Tour to New Zealand. EY will bring its digital and analytical expertise to The Lions to help bring the Tour and to life for rugby fans around the globe.

British & Irish Lions Chief Operating Officer Charlie McEwen said: “There is a very strong synergy between our two organisations who both strive to be best of best in our respective fields.  We are looking forward to an exciting and productive partnership which can only enhance the Lions experience for all involved.”

EY's Global Vice Chairman, Advisory Services, Norman Lonergan added: "As a business we identify very closely with the values of rugby and it's fantastic to be able to build on our successful Rugby World Cup 2015 partnership with such an iconic and unique challenge in the modern sporting era.”