SAP Becomes Technology Sponsor Of Event Rider Masters

SAP has signed as Official Technology Sponsor of the recently created ‘Event Rider Masters(ERM)series. Sanctioned by the International Equestrian Federation (FEI), the Event Rider Masters series is a new format with the goal of showcasing the sport of eventing to larger global audiences.

SAP and ERM will work together using existing and creating new technology to improve the onsite as well as screen experience across the ERM, with a special focus on TV. SAP will use experience from its existing equestrian partnerships with CHIO Aachen and Olympic Champion Ingrid Klimke to improve the ERM fan experience and provide content that is more tangible for commentators and media. 

ERM Director Christopher Stone said: “Co-innovating with SAP, we will work towards bringing this magnificent sport much closer to our fans onsite and around the world. We will achieve this by providing informed data and analyses, innovative camera techniques and graphics, and much more sophisticated commentary and insights.”