Sponsorship in the News

Octagon Adds Creative Duo To Bolster European Offering

Sports and entertainment marketing agency Octagon has added creative duo Mike Phillips and Al Dew to the agency’s European team.

Based in London, the pair bolsters the rapidly expanding and award-winning creative team serving a...

Gillette Is Official Sponsor For 2017 British & Irish Lions Tour To New Zealand

British & Irish Lions Chief Operating Officer Charlie McEwen said: "We know that the squad will need to be at its best to achieve success in New Zealand and Gillette's passion for innovation to help men be the best they can resonates with us...

Lou Johnson Promoted To MD EMEA At Fuse Sport + Entertainment

Mitsubishi Motors Signs Dylan Hartley As Brand Ambassador

Northampton Saints and England rugby player, Dylan Hartley has been signed as a Brand Ambassador for Mitsubishi Motors in the UK. Dylan, who has been captaining England for the last ten months, joins England Rugby head coach Eddie Jones as an...

SMG Insight Appoints New Head of Media Research

SMG Insight, the sports and sponsorship specialist arm of YouGov, has appointed Nicole Allison, former Marketing Research Manager at the English Football League, as Head of Media Research. Allison’s appointment follows that of Sara...