Gillette Is Official Sponsor For 2017 British & Irish Lions Tour To New Zealand

British & Irish Lions Chief Operating Officer Charlie McEwen said: "We know that the squad will need to be at its best to achieve success in New Zealand and Gillette's passion for innovation to help men be the best they can resonates with us. There are a lot of similarities between the Lions and Gillette and we are excited about the partnership and bringing this to life.”

Gillette & Venus Brand Manager Matt Thomas said: "At Gillette, we aim to help men look, feel and be their best – and through our partnership with the Lions we will ensure players and fans alike are prepared for anything throughout the build-up to the Tour. Our rich sporting heritage combined with the strong values of the Lions put us in a great place to create an exciting campaign which we will activate nationwide during 2017.”

Gillette will be bringing the partnership to life in all major retailers across the UK with consumer competitions, offering the chance to join the 2017 Tour in New Zealand, as well as experience the action back at home.