Octagon Marketing Launches Global Events And Hospitality Division, Matthieu Fenaert At Helm

Sports and entertainment agency, Octagon Marketing has launched a dedicated Global Events and Hospitality Division with Matthieu Fenaert at the helm. Building on ongoing success and results for FIFA World Cup and Olympic clients, the newly dedicated division will tap into Octagon’s global team to create and execute events and experiences for agency’s roster of brand clients.

“Octagon has executed on the sporting world’s largest stages for decades, bringing our clients’ brands to life through truly memorable experiences and events,” said Jeff Ehrenkranz, President Octagon Marketing International. “As the landscape of the world’s major events has evolved, we are aligning our team of global experts to help drive results for our clients across these platforms.”

As Head of Global Events and Hospitality, Fenaert will drive collaboration across Octagon’s global strategy, creative and account teams to develop B2C and B2B events and hospitality programmes. Fenaert will relocate from Moscow to Tokyo to oversee the team in Japan as well as Octagon’s efforts for all major upcoming events including: Rugby World Cup 2019, Tokyo 2020 Olympic Summer Games, 2022 FIFA World Cup Qatar™, Beijing 2022 Olympic Winter Games, and Paris 2024 Olympic Summer Games.

Fenaert has led Octagon’s agency efforts and client campaigns for the last three FIFA World Cup cycles and the Rio 2016 Summer Olympics Games. He most recently served as Executive Director of Octagon Russia based in Moscow, during which the agency worked with five official FIFA World Cup partners and managed more than 150 distinct events and activations, hosted over 18,000 hospitality guests, and managed more than 28,000 tickets. Prior to that Fenaert was Co-Managing Director of Octagon Brazil, leading Octagon’s team working on behalf of six official 2014 FIFA World Cup partners.

The newly dedicated division and appointment for Fenaert is part of Octagon’s ongoing investment around the world. In the last two years, Octagon has made several strategic acquisitions with the aim of providing clients with holistic solutions bringing Milkmoney and ITB Worldwide into the agency network.