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Sponsorship in the News
RDA Appointed For Media Rights Distribution Of The Lions Tour To South Africa
Lions Tour to South Africa, the joint venture between the British & Irish Lions and SA Rugby, has appointed RDA as its media rights distribution agency for the Tour to South Africa in 2021.
The agreement, which covers Europe (...
CSM Partners With Football Capital
CSM, integrated marketing and brand experience agency, has partnered with football management agency, Football Capital. The partnership will see CSM generate and manage opportunities for Football Capital’s portfolio of clients,...
Rugby League World Cup 2021 Reveals Agency Roster For Marketing And PR Drive
Rugby League World Cup 2021 (RLWC2021) has appointed McCann Manchester, Hatch and Goodform to promote the tournament. Created by McCann Manchester, the first campaign, Squads Assemble, is revealed today (October 19 2020) to coincide with the...
O2 To Sponsor England Rugby Team For Further Five Years
O2 and the RFU have announced a new five-year partnership of the national teams and bringing spend parity across the men’s and women’s games. O2 is the principal shirt partner for the England Senior Men’s and England Senior...
British & Irish Lions Partner With Fanatics
The British & Irish Lions have signed a new e-commerce and manufacturing agreement with licensed sports merchandising company Fanatics. Fanatics, who also look after England Rugby’s retail and online stores, have agreed exclusive global...
