CSM Partners With Football Capital

CSM, integrated marketing and brand experience agency, has partnered with  football management agency, Football Capital. The partnership will see CSM generate and manage opportunities for Football Capital’s portfolio of clients, including Liverpool and Brazil goalkeeper Alisson Becker, Valencia’s Yunus Musah, Aston Villa's Wesley Moraes and Lazio's Luiz Felipe. These opportunities will span commercial partnerships, public relations, marketing, communications, digital strategy and philanthropy.

Joining forces with Football Capital will further cement CSM’s credentials in football management, following the establishment in 2018 of Playerworks CSM, the company’s specialist football division.

The agreement will see CSM work closely with Alisson Becker across all commercial and marketing activities to build his personal brand in the build up to the FIFA World Cup Qatar 2022. Since joining Liverpool from Roma in 2018, Alisson has won the English Premier League, the UEFA Champions League, European Super Cup and FIFA Club World Cup.