British & Irish Lions Partner With Fanatics

The British & Irish Lions have signed a new e-commerce and manufacturing agreement with licensed sports merchandising company Fanatics. Fanatics, who also look after England Rugby’s retail and online stores, have agreed exclusive global e-commerce rights with the Lions and will utilise their vertical commerce model to design, manufacture and distribute a wide range of official Lions fan wear.

Fanatics has offices and distribution centres in eleven countries throughout the world and partnerships with sporting organisations including NFL, NBA, MLB, NHL, Manchester United, Manchester City, Chelsea, Paris Saint-Germain, Bayern Munich, England Rugby, Ryder Cup and Formula One.