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Sponsorship in the News
Fuse Expands Into Asia-Pacific
Omnicom Media Group (OMG) has expanded its sport and entertainment practice Fuse into the Asia-Pacific region. Headquartered in Singapore, the Fuse team will be tasked with delivering transformative marketing solutions for clients in the...
Two Circles Acquires TRM Partners And Establishes Rights Management Function
Two Circles has acquired independent sports rights-sales business TRM Partners. Since 2014, TRM has been responsible for US$700m in deals for sports rights-owners including the NFL, UEFA, ICC, Chelsea FC and AC Milan.
TRM was founded by...
The Famous Grouse Signs As Official Whisky of Premiership Rugby
Premiership Rugby has confirmed a three-year deal with The Famous Grouse to become the Official Whisky of Premiership Rugby. The announcement builds on The Famous Grouse’s heritage with the sport of rugby – which stretches back...
Crystal Palace Signs Sure As Official Training Kit Partner
Crystal Palace has signed a partnership with Sure, for the Unilever anti-perspirant brand to become the club’s official training kit partner. The partnership will see Sure branding used on the Palace men’s training wear, and Sure...
EFL Signs Your Move As Official Communities Supporter
The EFL has extended its partnership with Your Move. The national residential sales and lettings agent becomes the League’s Official Communities Supporter as well as retaining its position as an Official Supporter of the EFL for...
