Sponsorship in the News

Warner's Distillery Sponsors Northampton Saints

Northampton Saints have signed a new three-year partnership with artisan gin brand, Warner’s Distillery. Warner’s, also based in Northamptonshire, are one of the UK’s fastest growing independently owned drinks brand.  As...

AEG Global Partnerships To Secure All Naming Rights And Sponsorship Deals For Olympia London And AEG Presents’ New Music Venue On Site

The £1.3 billion Olympia redevelopment project, on a 14 acre site, will create a new cultural and innovation hub in west London. AEG’s Global Partnerships team is to oversee all of the naming rights and partnership opportunities for...

Cazoo Named Principal Partner Of ECB's The Hundred

The Hundred, cricket’s new format launching in 2021, has secured online car retailer Cazoo as Principal Partner of the competition under a multi-year partnership agreement.

The Hundred, which launches in summer 2021, will provide...

Hisense Becomes Official Partner Of Leeds United

Consumer electronics brand Hisense has agreed a two-year deal with Leeds United to become an Official Partner of the club. The new partnership will see Hisense, whose UK headquarters are in Leeds, support the newly promoted club in an initial...

Senior Sponsorship Sales Role For Degos At AEG Europe Global Partnerships

AEG Europe Global Partnerships has appointed Stéphan Degos to replace Emmanuel de Sola as Senior Director of Sponsorship Sales in France. He will drive the partnership and sponsorship opportunities for the Accor Arena in France.

St...