Cazoo Named Principal Partner Of ECB's The Hundred

The Hundred, cricket’s new format launching in 2021, has secured online car retailer Cazoo as Principal Partner of the competition under a multi-year partnership agreement.

The Hundred, which launches in summer 2021, will provide sports fans with a new 100-ball format featuring players from England and around the world in men’s and women’s competitions, featuring eight teams from Manchester, Leeds, Nottingham, Birmingham, Cardiff, Southampton and London.

The Cazoo brand will feature in stadia, on players’ shirt sleeves and across digital platforms for the upcoming competition. The competition will see 68 matches played around the UK and screened live by Sky Sports and the BBC.

Rob Calder, Commercial Director of The Hundred said: “As an emerging, innovative, digital and game-changing brand, Cazoo is exactly the kind of business we want as Principal Partner of The Hundred. We are delighted to partner with Cazoo for our launch in 2021 and look forward to working very closely with them to provide an incredible experience for new and existing cricket fans.”

Alex Chesterman OBE, Founder & CEO of Cazoo, said: "This relationship is an important part of our growth plans and will help Cazoo become a household name and as we engage with new and existing cricket fans across the country and continue to deliver the best possible car buying experience for UK consumers.”

Cazoo has recently signed as principal sponsor of the Rugby League World Cup 2021.