Hisense Becomes Official Partner Of Leeds United

Consumer electronics brand Hisense has agreed a two-year deal with Leeds United to become an Official Partner of the club. The new partnership will see Hisense, whose UK headquarters are in Leeds, support the newly promoted club in an initial partnership which includes LED perimeter advertising, media interview backdrop branding and extensive branding of the prominent East Stand. The deal will also see Hisense televisions installed at both Elland Road and the Thorp Arch training ground. In recent years, the brand has become increasingly involved in professional football on a global scale, serving as an Official Sponsor of the 2018 FIFA World Cup in Russia, and of the re-scheduled UEFA Euro 2020 tournament.

Leeds United will be working pro-actively alongside Hisense UK to spearhead the brand activity, including exclusive fan offers, sponsorship optimisation and innovative brand activations showcasing the latest brand technologies over the next two seasons. Through the partnership Leeds United will extend their own global brand reach via an exclusive Club branded App which will deliver LUTV and exclusive club content onto the Hisense VIDAA Smart TV platform

Howard Grindrod, Hisense UK’s Vice President, said: “We have a wealth of experience within the football sector internationally, and this is a fantastic opportunity to involve ourselves in a partnership with a Premier League club - even better that it’s a club on our doorstep."

Paul Bell, Executive Director at Leeds United added: “Through the partnership Hisense will receive significant brand visibility through the  Partnership, globally through the Premier League TV footprint and regionally through their high profile branding on the East Stand here at Elland Road that directly overlooks the M621 motorway and is seen by over 30 million vehicles annually.

"As part of this partnership we are also excited about extending the reach of our video on demand channel LUTV and creating unique Club content for the Hisense VIDAA Smart TV Platform, taking our content into millions of homes. We look forward to working with the team at Hisense to showcase their latest technologies and help to grow their brand presence within the global consumer electronics market.”