Sponsorship in the News

New Agency The Space Between Launched By former ENGINE And Pitch Marketing Group Directors

The Space Between is a collaboration between former ENGINE Sport leaders Tom Gladstone and Lisa Parfitt and former Managing Director of Pitch Marketing Group Adam Raincock. The sports and entertainment marketing agency aims to blend the...

Allied Sports Launches International Practice Headed By Jeff Ehrenkranz

Allied Sports has appointed Jeff Ehrenkranz to lead its international expansion. Ehrenkranz joins the start-up after 25 years with Octagon Worldwide, where most recently he served as President of Octagon’s International Marketing business...

KORE Software Appoints Mark Cornish as New Commercial Director, EMEA

Sports and entertainment analytics company, KORE Software has appointed Mark Cornish to the post of commercial director to lead strategy in EMEA. Mark will be responsible for strategy and execution of all new business initiatives in Europe, the...

Mexico's LIGA MX Appoints IMG As Exclusive Agency For Global Sponsorships

Liga MX, Mexico’s football competition, has appointed IMG as its exclusive commercial agency for global sponsorships through 2023. IMG is already working with Liga MX to launch a new sponsorship offering, leveraging Liga MX’s reach as...

Orchard Connects In Strategic Partnership With BDS

Boutique sponsorship and brand partnership agency Orchard Connects, which launched in 2019 as an arm of the Orchard Media and Events Group, is partnering with sponsorship and commercialisation consultancy BDS.

Orchard Connects, whose...