Sponsorship in the News

Invitation to take part in 2021 IEG Decision Makers Survey

For more than 40 years IEG has consulted world-class brands and properties on strategy and best practices in sponsorship. To identify trends and help inform the industry, the organisation surveys the biggest investors in sponsorship each...

Six Nations Championship tops UK rankings in 2021 SportsIndex Buzz Report from YouGovSport

YouGovSport’s 2021 SportIndex Buzz Report, which ranks sporting events across ten markets worldwide, has just launched with the men’s Six Nations Championship topping the UK rankings for the first time after years of strong showings...

Sport England launches Uniting the Movement campaign with aim to transform lives and communities

Helping grassroots sport and physical activity recover from the effects of the  Covid-19 pandemic and investing in tackling the challenges of the next decade are the cornerstones of Sport England's new 10-year strategy. 

Uniting...

Rugby League World Cup 2021 signs Assura as Official Community Health Partner

Rugby League World Cup 2021 (RLWC2021) has secured Assura plc as the tournament’s Official Community Health Partner, underlining its commitment to creating positive social impacts within communities. Assura, a FTSE 250 company, develops,...

The Terrace donates sleeve space to Livewell Southwest

Fan merchandising specialists The Terrace, sponsor of Plymouth Argyle FC,  donated its shirt sleeve space this weekend in the FA Cup game against Sheffield United to local social enterprise Livewell Southwest which provides integrated health...