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Sponsorship in the News
Manchester City agrees partnership with Sony to develop digital fan experiences
Manchester City has agreed a new global partnership with Sony Group Corporation (Sony) which aims to develop new digital fan experiences. City will conduct a PoC (proof of concept) with Sony, which will leverage Sony’s technologies...
Sky Media partners with Xbox for Halo Infinite launch
Sky Media has partnered with Xbox giving Sky Sports’ viewers the inside scoop on Halo Infinite, Xbox’s latest addition to its franchise.
The first episode of a two-part branded content series launched on November 28 on Sky...
Right Formula appointed to activate Vodafone's partnership with Wasps
Sports and Entertainment Consultancy Right Formula has won a competitive multi-agency pitch to support Vodafone’s partnership with Gallagher Premiership Rugby team Wasps Rugby, Wasps Women and Netball, for the 2021/22 season.
Right...
Rewise Learning appoints Reg&Co. for partnership search
Alternative education and creative training tool Rewise Learning has appointed sponsorship agency Reg&Co. to help develop a partnership and sponsorship strategy for 2022.
Rewise Learning delivers an end-to-end STEM programme to a wide...
Football Association of Ireland appoints Jonathan Neill as Commercial Consultant
The Football Association of Ireland has appointed global sports marketing specialist Jonathan Neill as a Commercial Consultant to review and support its ongoing commercial activity as the Association separately begins the recruitment process for...
