Football Association of Ireland appoints Jonathan Neill as Commercial Consultant

The Football Association of Ireland has appointed global sports marketing specialist Jonathan Neill as a Commercial Consultant to review and support its ongoing commercial activity as the Association separately begins the recruitment process for a Commercial Director to oversee the newly-created Communications Division as well as for the new Marketing and Communications Director role.

With over 20 years experience in the sports industry across agency, brand and rights holder commercial roles, Neill has worked as Commercial Director with the Rugby League World Cup where he oversaw partnerships, broadcast, hospitality, licensing and fan travel and oversaw 10 sponsorship deals during the COVID-19 pandemic including a Principal Partnership with Cazoo, the largest deal in the tournament’s history. As Head of Sponsorship Partnerships at Barclays his global sponsorship strategy, management and activation brief included the Barclays Premier League. 

Looking forward to his new Commercial Consultant role with the FAI, Neill said: “This role is one I am really excited about at such a pivotal time for Irish football. It’s an exciting time to work with the FAI with their vision to inspire and unite the nation. Football in Ireland has a clear sense of belonging and impact within communities and I firmly believe this will resonate with future partners of the Association, as well as with the current roster of sponsor partners."